Jiro Ono on Developing a Palate (2011)

“In order to make delicious food, you must eat delicious food. The quality of ingredients is important, but you need to develop a palate capable of discerning good and bad. Without good taste you cannot make good food. If your sense of taste is lower than that of the customers, how will you impress them?”

(Excerpted from Jiro Dreams of Sushi)

IFB’s Quotations Page, General Index